Elma Electronic Inc. is a global leader and industry innovator in advanced embedded computing solutions. Our products and integrated platforms are based on a set of modular building blocks such as, precision hardware components, rotary switches, and embedded computing boards.

As a global organization, we stay close to our customers and partners worldwide with sales, design and manufacturing facilities across three continents.

Your Solution Partner.


We have an excellent opportunity for a VP of Marketing to join our team of professionals in our Fremont, CA location. The VP of Marketing oversees the development and execution of a unified marketing strategy that aligns with Elma's Executive Management's product line objectives. This role includes managing the marketing budget, establishing immediate and future objectives for team members, and advising senior management on market and competitive trends to shape the overall marketing strategy.

Job Responsibilities:

• Develop and implement a cohesive marketing strategy to boost brand awareness.
• Lead the Marketing department, ensuring creativity and forward-thinking approaches.
• Partner with the President and key stakeholders in Sales, Operations, and R&D to align
• efforts.
• Manage both inbound and outbound marketing, including branding, campaigns, website
• updates, and cross-functional collaboration.
• Direct marketing activities in accordance with product line managers' guidance, ensuring new
• products are effectively launched and represented at trade shows.
• Set immediate and long-term goals for team growth, fostering skill advancement through targeted training.
• Oversee the creation and management of the department's budget.
• Analyze market trends and compile marketing analytics to inform executive decisions.
• Cultivate strategic partnerships and explore new market opportunities alongside the sales team.
• Establish a departmental vision that includes strategy, execution, forecasting, and the structuring of a high-performing work team for sustainable growth.
• Promote a comprehensive vision for marketing that includes ROI analysis, continuous learning, thought leadership, A/B testing, marketing automation, lead generation, advertising campaigns, sales promotions, product demos, referral programs, partnerships, podcasts, content creation, and workshops.
• Guide product positioning through market research, competitive analysis, value proposition development, technical specifications, and integrating feedback.

Requirements:

• The Marketing VP will collaborate closely with Sales, R&D, and Operations. Key responsibilities include forming and leading high-performing teams, fostering cross-functional partnerships, enhancing communication, and organizational structure. They will work with the Product Line Manager to set clear objectives and provide team guidance in line with company policies and management directives. The role requires a strong grasp of SEO, web analytics, Google AdWords, CRM software expertise, and digital marketing methods. A strategic mindset and decision-making abilities are essential, along with experience in customer support, sales operations, and CRM/ERP systems.

Education:

• BS with sales & marketing focus or equivalent work experience
• 5-8 years of sales & marketing-related experience preferably in electronics industry

Elma offers a competitive salary and benefits package.

Elma Electronic Inc. is proud of our diversity and equal employment opportunity practices. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Company: Elma
This is a management position
This is a full time position