Sr. Manager, Culture Marketing
Red Bull North America
Red Bull’s Culture Marketing department champions the leading voices and unique stories in Dance and Music across our established programming pillars, including Red Bull Dance Your Style, Red Bull BC One, and more.
The Senior Manager, Dance, will work with a cross-functional team of global, national, and regional stakeholders to shape and execute the national strategy for dance to support Red Bull’s commercial business. As a core focus of the role, the Senior Manager, Dance will act as support to the Director, Dance in developing the strategy behind innovative events and artist/opinion leader initiatives that provide consumption opportunities and increase the brand’s presence in this space. Working closely with global, national, and regional leaders, the Sr. Manager of Culture Marketing – Dance ensures proper execution of the national dance strategy while contributing to a long-term vision that enables the brand to reach more consumers, on more occasions, more often.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Support the development and execution of RBNA business plan for dance program
Manage cross-functional synergies across the organization to ensure maximum impact for the dance program and projects.
Ideate and pitch dance projects annually.
Share best practices & learnings from dance projects across all levels of the organization with the goals of driving efficiencies and inspiring innovation.
Act as the national subject matter expert, coaching & developing best-in-class leaders in dance
Empower regional leaders with guidelines, tools, and learnings to facilitate on-strategy execution of dance program
Serve as branding expert across events network working with internal and external stakeholders to ensure the dance programs is consistently communicated
Facilitate collaboration across various stakeholders to deliver innovative event programming, content, and advertisements that achieve project objectives and are in line with global dance strategy
Establish trust & accountability for dance program at all levels of the organization by building strong cross-functional relationships and ways of working
Support the Media Network team to achieve optimal media outcome on Earned, Managed, and Owned channels.
Support trainings in coordination with leadership, to continually up level skillset of Culture teams
Identify opportunities to create unique, collaborative stories with dancers to create inspirational projects within Red Bull ecosystem
Identify and manage relationships with national third-party dance event partners
Bring the can front in center through authentic and credible integrations in all that we do
Related to this position
Your areas of knowledge and expertise
that matter most for this role:
- 5+ years of agency and/or direct brand marketing experience working with branded events
- 2+ years of agency and/or direct experience within artist management or a related field
- Thorough understanding of event production, marketing, and logistics
- In-depth knowledge of dance industry standards & practices
- Strong network of influencers in the dance industry is a plus
- Proven track record of strong planning, organizational and project management competencies
- Demonstrated innovative practices that take calculated risks
- Execute ideas with a focus on quantitative metrics to reach brand goals
- Leadership and people management
- Influence and collaboration with teams across multiple verticals to create actionable outcomes
- Experience working within or with organizations with National/International footprints preferred
- Travel 20-30%
- Permanent
- Benefits eligible
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