We continue our conversation about the value of branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, talks to Tim Muma about the role of social media in branding, as well as the use of a spokesperson as the "face" of a company or product.
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Corporate Branding: Present and Future (Pt. 2)
February 13, 2013
Mike Stefaniak
Vice President - Strategic Services, Senior Brand Strategist, Hanson Dodge Creative
Tim Muma
Product Marketing Lead, LocalJobNetwork.com
Podcast Series: Moving Up the Ladder
Moving Up the Ladder gives employees and employers fresh perspectives improving upon the success of your career, from landing a job and career advancement to effective management and executive achievements.