Integrated Program Marketing Specialist
San Francisco, CA 
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Job Description

Driven. Engaging. Innovative. Do these words motivate you? If so, then we want to talk with you. Academy of Art University offers a rewarding employment experience for those who excel in a dynamic environment and who can consistently deliver high-caliber customer service. We thrive on ingenuity and pursue ideas every day that lead to extraordinary opportunities for tomorrow. Apply here for your next career!

The Integrated Program Marketing Specialist at Academy of Art University successfully develops relationships and executes marketing strategies to grow academic programs.

As the key liaison between the marketing team and the directors, instructors and staff of your assigned programs, you identify, research, create, write, produce and edit content and promotional assets to increase awareness of Academy of Art University.

You will refine and solidify each program's unique brand position, messaging and target audiences and implement effective, high-impact integrated marketing campaigns to promote the programs and drive new student growth, both online and on-campus.

As a creative problem solver, you will utilize your collaboration and relationship management skills to develop engaging and consistent program messaging for prospective students.

How you will make the difference:

  • Research, create, produce and edit compelling content that supports various marketing channels (website, blog, landing pages, email, social media, display, paid search, press releases, video, events, print, TV, Radio, etc.) to attract, engage, and nurture prospective students.
  • Develop target audience personas and use these personas to attract, engage and convert a diverse group of prospects across all channels.
  • Write blogs and news articles to promote various program-related projects and success stories to attract site visitors through search, social and email subscribers.
  • Collaborate and communicate in a productive way with your co-workers, including program contacts, department contacts, Admissions as well as external influencers and industry leaders.
  • Work with program-specific industry, alumni and community leaders to identify and build strategic relationships, partnerships and collaborative projects that provide Academy students with unique opportunities.
  • Assist your programs with event planning and attend their events to capture and post student life via social media.
  • Maintain a flexible, experimental outlook that lets you adapt your tactics to fit the needs of different programs and continually refine processes and content to engage prospective students.

Your keys to success:

  • BA in Communications, Journalism or English preferred.
  • A seasoned Integrated Marketing professional with 3+ years of experience developing multi-channel marketing campaigns (online, offline, brand awareness, and direct response) with proven growth results.
  • Possess a journalistic approach, know what makes a great story and find the most compelling from a commercially-minded angle.
  • The ideal candidate is a self-starter who accepts ownership all assigned programs and is focused on increasing positive brand awareness and engagement through all aspects of the prospect life cycle.
  • This position requires a highly creative individual who can contribute to the overall Marketing team's efforts, accomplish established goals, balance multiple projects and work in a fast-paced, deadline-driven environment.
  • Excellent problem solving, organizational, creative thinking and time management skills.
  • Must be collaborative, positive and an active partner with all assigned programs.
  • Perpetually positive attitude a plus.

**All applicants must submit writing samples along with their resume**

Benefits:

Academy of Art University offers full-time employees health insurance, 401k options, 15 days' of annual vacation accrual beginning upon hire, paid holidays, paid sick leave and a commuter benefit program. The Academy also offers full-time employees an opportunity to take one undergraduate course tuition-free each semester. We also have a swimming pool with multiple lanes, two fitness centers and many recreational programs that you are welcome to benefit from throughout the year.

Academy of Art University is an equal opportunity employer. All applicants will be considered regardless of age, Aids or HIV positive status, marital status, domestic partnership, medical condition or genetic characteristics, race or national origin, pregnancy, religion, sex, gender identity, gender or sexual orientation, name change, citizenship, physical or mental disability, veteran status or other status protected by federal, state, local or other law. Equal access to the hiring process, services, and employment is available to all persons. Applicants requiring accommodations to the application and/or interview process should contact the Human Resources Manager by calling 415-274-2222. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3+ years
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