Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!

Who Are We?

Joining King's Hawaiian makes you part of our `ohana (family). As a family-owned business for over seventy years, we respect our roots while thinking about our future as we continue to grow and care for our consumers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical problem solvers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're enthusiastic to rise with our team, come and join our `ohana!

King's Hawaiian is looking to add another Insights Manager to join our growing Innovation team focused on designing irresistible, Hawaii-inspired products for consumers to love.

Discovering, building, and launching any new CPG product is a complex journey. In innovation at King's Hawaiian, we value:

• Consumer curiosity - we act like detectives who study consumer behavior and market dynamics to formulate opportunities and problems to solve.

• Game-changing ideas - our curiosity and creativity lead to unique and exciting ideas.

• Irresistible food - we are developers who translate game-changing ideas into irresistible food that consumers love.

• Speed to first dollar - we strive to be quick and flexible to test and learn in real-world purchase environments, but always with a clear plan and purpose that don't comprise our goals or quality standards.

• Unity - it takes the entire 'ohana (family) to transform an idea into a sustainable business. We must be humble, collaborative, and unassuming in our work, always willing to put the team first to work together like a movie set crew.

Who Are You?

At King's Hawaiian, we do not believe consumers are fully satisfied. We are passionate about intimately understanding consumer behavior to develop points of view (POVs) and ideas to progress consumer experiences with irresistible food. As an Innovation Insights Manager, you will study consumer behavior to uncover new product opportunities, develop POVs and hypotheses to guide ideation, and facilitate consumer studies with prototypes to explore and validate your hypotheses.

• Curious - You are not someone who only reads the headlines. You have an instinctive desire to always dig deeper and understand why. You act like a detective, with a curiosity that takes you further and further into the lives of consumers.

• Explorer - Your curiosity leads you away from your desk and into the world with consumers. In your journey, you discover new opportunities and then explore your hypotheses with prototypes in real-world environments.

• Self-starter - You do not sit back and expect complex problems to simply work themselves out. You develop learning plans and recommendations and take action to implement them. You are an initiator who is not afraid to try new ideas and methods.

• Passionate - You are passionate about creating joy and shared moments for consumers with irresistible food. Your passion drives you to seek and imagine possibilities to improve irresistible food experiences in consumer's lives.

• Entrepreneurial - You don't get trapped in the status quo. You have a curious imagination and knack for asking "what if...". You are comfortable living, breathing, and navigating ambiguity. You don't need a precedent because you can create the precedent.

• Act as a key driver in progressing innovation growth at KING'S HAWAIIAN

• Intimately study and understand markets and consumer behavior to uncover new product opportunities

• Design and execute consumer behavior studies to formulate hypotheses to guide new product ideation

• Leverage ideation frameworks and tactics with innovation team members to convert insights into actionable ideas

• Work on diverse innovation project teams (i.e., with chefs, food scientists, marketers, engineers, packaging engineers, etc.) to develop new product prototypes to explore and test consumer-led hypotheses

• Responsible for developing and executing research plans from start to finish, by creating learning plans and leveraging a mix of qualitative and quantitative research methodologies.

• Drive continual improvement by identifying and experimenting with new innovative research techniques for interacting with our current and future consumers to learn about their behaviors and beliefs

• Be the authority on our consumers by answering critical questions about the consumer and holding the team accountable to launching consumer-validated products

• Manage multiple projects simultaneously

• 7+ years of consumer research/insights experience

• Entrepreneurship and/or innovation experience a plus

• Ability to analyze, interpret, and storytelling with data

• Experience with various methods/tactics for studying consumer behavior to derive insights

• Direct experience with interactive consumer interviews

• Ability to manage third-party projects AND lead/execute internal self-directed projects

• Strategic thinking and problem solving to uncover opportunities

• Strong interpersonal and communication skills

• Ability to work in an ambiguous and entrepreneurial environment

• Dedication to continuous improvement in a dynamic environment

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.