Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!

The Head of New Product Marketing and Opportunities, is a unique opportunity to be at the center of shaping the future of the King's Hawaiian brand by driving growth opportunities through innovative new product offerings.

This role provides strategy, leadership, and direction to drive the marketing strategy and new product positioning for all new King's Hawaiian branded items. Reporting to the CMO, this position requires a high degree of influence and collaboration as it sits at the intersection between New Product Development, Core Brand Marketing, and Sales. This position is responsible for exploring and activating new opportunities in multiple areas, including licensing, international, apparel, and other areas to be identified.

• Responsible for the end-to-end marketing process of launching new products.
• Drive marketing activation plans to support regional markets in expanding our core product offering internationally.
• Exploring & identify new licensing opportunities incl. building out our owned lifestyle apparel business.

The individual in this role must have a passion and history of driving newness, love expanding how brands are thought about, and enjoy collaborating with and influencing others to bring new ideas to life. Above all, the right candidate must be dedicated to building the brand and driving growth.

• Leads a team of marketers to the successful delivery of business outcomes.
• Leads a team of marketers in providing strategic thinking and brand positioning for new products.
• Participates as a core team member of the new product creation processes with the New Product Development team.
• Leads packaging designers in all new product packaging and artwork design.
• Collaborates with business leaders to develop short- and long-term strategic plans.
• Collaborates with the New Product Development team on product evaluation and testing.
• Collaborates with the core King's Hawaiian brand team on new product marketing efforts.
• Leads all international marketing efforts in Canada. Also responsible for product efforts in LATAM along with providing marketing direction/guidance to the GM of LATAM.
• Leads exploration and activation of licensing partners.
• Leads thinking and activation of new revenue generating / brand building areas for the company. One such current effort includes branded apparel.
• Develops and mentors his/her team to help them grow in both capabilities and approach to ensure that they have the skills and capabilities needed to achieve team goals.
• Cultivates and environment of learning, collaboration, curiosity, inclusiveness, and innovative thinking.

Key Relationships

• Brand Marketing Team
• New Product Development Team
• Sales
• International Markets
• Consumer Research
• New Business/Licensing Partners

KPIs

• Successful Launch of New Products
• Expansion of International Business
• Growth of Licensing Business

• Business Development experience with proven track record of successfully managing cross functional projects ideally with Marketing or Sales
• Strong strategic acting and high visionary thinking as well as operational skills
• Proven project management skills
• High degree of commercial and business acumen knowledge
• Proven leadership and managerial skills
• High personal impact and high communication skills

• Masters in Business Administration (MBA)
• 8+ years of experience in CPG marketing with a minimum of 2+ years of experience in launching new products
• Experience in the food industry a plus
• International experience a plus

• Highly inquisitive mindset and willingness to think differently, innovate and explore new ideas.
• Expert communication and collaboration skills.
• Adept in story-telling and new product positioning for both consumers and retailers.
• Exceptional ability to build relationships, interface, and influence all levels of individuals internal and external to the organization.
• Exceptional ability to be action-oriented and think and react quickly.
• Expert ability to be flexible and adapt to the changes in the marketplace, the organization, and the consumer.
• Expert skill in building and leading teams, as a well as coaching and developing individuals.
• Exceptional ability to activate and amplify Aloha at King's Hawaiian.
• Strong overall brand marketing capabilities that allow for easy interaction and collaboration with core brand marketing team members, with the possibility of one day rotating into a core brand marketing role.
• Able to travel up to 20% of the time.

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.