Welcome Home! Build your career with Lennar:

As one of the nation's largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first-time or move-up buyer, multigenerational family, or active adult.

At Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to be as inclusive and diverse as the communities we build unleashing the power of diversity within our workforce to drive innovation & sustainable growth.

Lennar's Core Values:

Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring for our customers, associates, trade partners, shareholders, and community.

Marketing Manager Summary:

This position will be assisting the Director of Marketing with implementation of advertising plans and marketing strategies. The position requires an ability to be multi-task oriented, self-sufficient, dependable, ability to cope under pressure, think out of the box, strong passion for digital marketing, present and test new digital advertising opportunities, plan and attend events, create video content for digital efforts and Division needs, have a professional, supportive attitude and to be willing to work extra hours to get the job done.

• Attend and participate in weekly marketing calls with Regional Marketing Team.
• Support the day-to-day marketing activities for the Division for all individual communities.
• Oversee the creation, management, revisions and distribution of all artwork and collateral materials required for all communities with Regional Marketing Department, Airtable and any other appropriate systems. Collateral includes but is not limited to: floorplans, renderings, floorplan flyers, features flyers, community map flyers, masterplan map flyers, school flyers, amenity flyers.
• Assist with website content as directed, including the Everything's Included features to coordinate with features flyers.
• Oversee and manage the Insight map presentation thru Media Lab (or other future vendor as directed by Regional/National Marketing Department) for all communities; Update as necessary through the life of the community.
• Oversee and manage all social media community pages including regular posts to coordinate with current advertising initiatives and campaigns.
• Manage all division events, marketing events and community grand openings.
• Perform administrative support: Spreadsheets, PowerPoint, copying and handling of correspondence.
• Work directly with the Regional Marketing Team to maintain creative/marketing workflow.
• Provide direction of all digital advertising, social media, public relations and marketing activities.
• Research and place all media with media outlets.
• Attend Division/Regional meetings as necessary.
• Prepare and attend Division Sales meetings/phone banks as needed.
• Maintain a Schedule of Communities including preparing (and updating as necessary) buyer profiles.
• Research and analyze market trends and competitors to provide analysis of competitive environment, with a focus on potential direct competitors.
• Subscribe to competitor websites and sign up for interest in their new communities.
• Review weekly sales & traffic reports and work with Regional Marketing on measurement of marketing and digital media placed vs traffic received.
• Coordinate and supervise on-site community activities, special events, grand openings, etc. (including evening and weekend functions).
• Responsible for purchase orders and setting up new vendors.
• Audit and research if necessary, marketing invoices, include coding, and forwarding to Marketing Director for approval.
• With the input and assistance of the Marketing Director, develop marketing plans for new Communities.
• Participate in Non-Traditional/Sub-Terrain (Guerilla Marketing).
• Assist with all new Divisional marketing & advertising layouts, monitor branding and disclaimers then forward to Marketing Director for approval prior to printing/insertion.
• Update and maintain the Divisional budgets regarding advertising, marketing & promotional expenses.
• Oversee market research and focus groups as needed.
• Monitor starts, sales and closings for division.
• Perform all other duties as assigned.

• Bachelor's degree in Social Media Marketing, Marketing, Advertising, Communications or equivalent
• Five (5) years marketing experience
• Strong computer skills required
• Strong command of the English language
• Effective writing skills
• Knowledge of major social media sites and digital trends required
• Strong skills in iMovie and photography
• Knowledge of Adobe Photoshop preferred
• Must have extensive internet exposure and/or internet consumer experience
• Accept constructive feedback
• Team player

Physical Requirments:

Finger dexterity is required to operate a computer keyboard and telephone equipment, extensive phone and computer communication is required. Must be able to lift and carry supplies and materials up to 25lbs. Must have a valid Driver's License, current automobile insurance, and reliable transportation.

FLSA Status: Exempt

Life at Lennar:

Lennar recognizes our associates are the heart of the company's success. Learn new skills, build your path, and become an integral part of the Lennar Family.

Lennar associates will be eligible for many benefits in accordance with Lennar's policies and applicable plan terms, including:

• Health Insurance - Medical, Dental & Vision
• Vacation - up to 3 weeks of vacation per year upon hire
• Holidays, Sick Leave, & Personal Days
• 401(k) Savings Plan with company match
• Paid Maternity & Bonding Leave
• New Hire Referral Bonus Program
• Home Purchase Discount for Associates
• Associate Assistance Plan
• Everyone's Included Day
• Student Debt Repayment Program
• This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

General Overview of Compensation:

The *median base compensation for this position is estimated to be $91,883/annual, subject to adjustment based on business-related factors including employee qualifications, geographic location, and operational considerations. Note: *The median amount may be greater or less than the average salary.

• This position may be eligible for performance-based bonuses as determined in the Company's sole discretion.
• This position will be eligible for the described benefits listed in the above section.
• This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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