WHO WE ARE:

We think too much marketing isn't us. It's mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all and it's dull.

When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly we value every individual's well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

Using a data-driven approach you'll architect customer journeys, illuminating opportunities for engagement and delivering deep customer value when it matters most. Your insights help us understand what moments in the journey we must win, what information customers are looking for, what channels they use and who influences their decision.

YOUR RESPONSIBILITIES:

• The role must lead communication strategy development that delivers on these insights, generating and nurturing leads effectively across the decision process.
• The ideal candidate brings passion and energy for developing marketing platforms (beyond campaigns) that utilize CRM principles and evolve them to fit our always-on, smart digital world.
• Develop deep insights into customer beliefs, attitudes, barriers and drivers across the entire customer journey, leveraging secondary and primary research and social media listening.
• Design customer experience programs using a multitude of channels and platforms as appropriate including email, direct mail, mobile and social.
• Develop content strategy for new campaigns that engages customers and helps them to change behavior.
• Develop creative briefs and brief internal teams.
• Work with creative teams to inspires great work through lateral thinking, knowledge of channel and industry best practices and actionable strategies informed by meaningful data insights.
• Develop business rules for complex CRM campaign, communicate to internal technology team, and QA programmed journeys to ensure business rules have been correctly implemented.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Working collaboratively with the Marketing Sciences team to establish KPIs and define the learning and testing agenda.
• Work with Marketing Sciences team to maintain strong understanding of results and identify areas for optimization.
• Present recommendations to client.
• Maintain up-to-date of knowledge of evolving CRM best practices.

REQUIRED SKILLS:

• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of CRM and prior experience developing business rules.
• Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of Powerpoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit . A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $105,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.