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Overview
Leverage your National Mapping and Charting industry experience to identify, craft, and execute marketing campaigns that support targeted goals and objectives. As an Industry Specialist, you will research and report on financial, technological, and other factors that affect the National Mapping and Charting markets and collaborate with key internal stakeholders to help define, execute, and measure national mapping, maritime and aviation charting marketing plans.
Responsibilities
- Create, manage, and execute campaign tactics and related internal communications to meet integrated campaign success goals, including
- Conferences, trade shows, seminars, webinars, and workshops
- Collateral including blogs, white papers, brochures, and articles
- Web and social media
- Press media and advertising
- Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads
- Work with Industry Managers and Marketing Specialists to track campaign progress at every step and proactively work with internal and external customers to steer activities in the right direction
- Research, evaluate, and lead efforts on strategic industry positioning specific to the National Mapping and Charting industry; gain validation by internal and external experts
- Collaborate across business development and professional services teams for identification of industry-specific solutions requirements and the development of industry offers
- Develop and maintain a strong National Mapping and Charting user community through printed material, on-line forums, and user groups
- Develop deep GIS domain expertise and be responsible for providing product demonstrations and industry expertise to support press and analyst briefings, partner engagements, and customer meetings
Requirements
- 5+ years of experience working in the National Mapping and Charting industry
- Knowledge of GIS and its application within the National Mapping and Charting domains
- Excellent communication skills to include written, verbal, and presentation
- Highly organized, strongly self-motivated, and have the ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision-making, problem resolution, and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel internationally
- Bachelor's in marketing, GIS, geography, or related field
Recommended Qualifications
- Familiarity with Salesforce
- Master's in marketing, GIS, geography, or related field
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Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.