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Overview
We are looking for an Influencer Marketing Relations Specialist to join our Corporate Marketing Team. In this role, you will be responsible for engaging with B2B influencers, including select Esri customers and non-Esri-affiliated individuals. You will act as a brand steward in selecting and evaluating social media influencers to help tell the Esri brand story through multiple channels and marketing campaigns. We are looking for creative, results oriented individuals who are passionate about growing awareness of GIS and how its application can change the world.
Responsibilities
- Drive results. Conduct research to source, vet, and evaluate social media influencers for potential collaborations. Draft social media copy and create and maintain a content calendar as it relates to Influencer Relations content. Support virtual and in-person event programming.
- Communicate and collaborate. Work across Esri teams to help vet inbound social media influencer relations requests and ensure they align with Influence Marketing priorities. Collaborate with leadership to onboard social media influencers. Create engaging social content that fulfills creative briefs and inspires engagement.
- Think analytically. Create program recaps and report benchmark monthly results and productivity. Track and analyze influencer marketing campaigns to measure their impact and ROI. Analyze influencer marketing trends and report back regularly to the team. Report on key metrics required for building a new program and suggest strategic approaches based on data and insights.
- Innovate and adapt. Stay up to date on industry trends. Suggest new processes and workflows according to leadership to create innovation. Exercise judgment within defined procedures and practices to solve problems and determine appropriate action.
Requirements
- 2+ years of experience in influencer relations and/or social media marketing
- Bachelor's in marketing, business administration, or a related field
- Knowledge of social media marketing industry as well as influencer relations
- Strong verbal and written communication skills
- Demonstrated ability to remain organized and deliver results on time
- Previous experience successfully managing projects
- Excellent interpersonal and relationship building skills
- Ability to manage database information
- Basic understanding of video editing and editing software
Recommended Qualifications
#LI-CQ5
#LI-Hybrid
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.