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Overview
Lead our in-house media relations team to identify, develop, and nurture strong relationships with editors and reporters for global, national, top tier, and industry publications. You will partner with the Head of Influence Marketing to develop and implement Esri's media relations strategy. We are looking for a strong leader eager for the challenge of taking our media successes to the next level.
Responsibilities
- Be an expert. Serve as the main point of contact related to all public relations inquiries and activities, both inside and outside of Esri. Oversee the writing of press releases and other communication documents through your team. Represent Esri PR at events and in various strategic initiatives.
- Drive Results. Oversee the creation and management of communication plans for events, campaigns, and initiatives across the global Esri organization. Identify and manage opportunities for press interviews at Esri and during events. Use strong networking skills to identify subject matter experts and interview subjects within Esri and the GIS user community.
- Lead a team. Coach, mentor, and lead media relations team. Foster a positive and trusting environment that supports innovation and employee engagement. Be responsible for onboarding, career development, and performance management. Promote a diverse and inclusive environment for your team through a culture of empathy, respect, and collaboration.
- Communicate and Collaborate. Build relationships with senior and executive business leaders in corporate marketing and across Esri to implement communication strategies and tactics. Maintain relationships with key media, bloggers, and influencers. Leverage expertise to communicate with press to elevate Esri brand.
- Strategic thought leadership. Work with the Influence Marketing leadership team to create a business plan identifying annual opportunities, objectives, budgets, and goals. Analyze results and implement workflow improvements. Be aware of industry trends and integrate them into strategic planning efforts.
Requirements
- 8+ years of experience working in media relations with a Bachelor's degree in communications, marketing, journalism, English, or related field.
- 5+ years experience coaching and managing a team working with executive-level stakeholders
- Demonstrated success of securing media placements and working with executive level stakeholders
- Demonstrated innovative approach to communications strategy for technology companies
- Strong existing media relationships
- Experience in journalist style writing and storytelling
- Ability to work on and oversee multiple projects at a time and with tight deadlines
- Strong initiative-taking and problem-solving skills
- Highly organized, energetic, and detail-oriented
- Availability to travel 10-20% of the time to serve in official capacity as lead of PR for Esri
Recommended Qualifications
- PR agency and in-house (B2B) experience for technology companies
- Experience overseeing vendor contracts
- Understanding of GIS, mapping, and location analytics
- Understanding of Esri's technology, products, and services
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Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.