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Overview
Utilize your partner marketing expertise and excellent communication skills to support the creation of co-marketing programs to meet Esri's business objectives. This includes developing, executing, and managing marketing programs and campaigns with strategic partners for joint brand awareness, market influence, and demand generation.
Responsibilities
- Support partner marketing programs for "marketing through" and "marketing with" our 2800+ Esri Partner Network organizations that include multinational, alliance, and system integrator partners
- Joint marketing planning and execution, maintaining partner marketing benefits, partner enablement, and marketing best practice sharing within the partner community
- Manage 3-5 marketing campaigns from design through execution of tactical marketing activities, working collaboratively across cross-functional teams; this includes managing content development, advertising, creating/amplifying social posts, coordinating customer success stories, eBooks, blog posts, and updating web pages
- Develop aligned strategy for Esri's presence at partner events and execute all aspects of event marketing support from booth messaging, graphics, staff participation, pre-event and post-event promotion, on-site lead capture, and sales follow-up
- Build strong joint value propositions and messaging that fit within each company's messaging and strategies, and corresponding offers and assets
- Build optimized customer journeys by creating and personalizing anchor and supporting content, nurture assets, and sales enablement content to drive optimal results
- Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes for ROI
- Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure program and campaign success
Requirements
- 8 years of experience in channel/partner marketing for technology companies and a Bachelor's degree in marketing, business, or related field; or 6 years of experience and a Master's degree
- Proven 3-5 year track record for successfully developing, executing, and measuring successful integrated and digital marketing campaigns
- Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
- Self-starter, detail and task oriented, highly organized, with a customer-oriented attitude
- Strong written and verbal communication skills
- Strong project management and problem-solving skills
Recommended Qualifications
- Master's degree in business, marketing, or related field
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Knowledge of GIS/Esri products
#LI-CQ5
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.